RCBC and Mastercard continue to offer RCBC Debit Mastercard cardholders greater benefits and easier ways to pay. From curated offers in e-commerce, dining, shopping and travel, to phasing in fast, convenient and secure payments with Tap & Go™ (contactless) payments.
At a recent celebratory dinner, RCBC President and CEO Eugene Acevedo said the partnership with Mastercard has been instrumental in RCBC’s growth story and in completing the product line. and banking services thanks to expanded offers and wider accessibility.
“It aligns with our goal of providing our customers with a safe, secure and enjoyable banking experience anywhere in the world,” Acevedo said.
Throughout the collaboration between RCBC and Mastercard, the Yuchengco-led bank has been able to design award-winning campaigns and programs that leverage Mastercard’s benefits and privileges to promote usage. These include Best Banking Product in the Philippines from the Global Banking and Finance Review 2022, Best Customer Loyalty Initiative/Award from the Asian Banker Philippine Awards 2021, Best Customer Loyalty Program from the International Finance Awards 2021, among others.
A notable program designed for the emerging affluent masses is RCBC’s Hexagon Club Privilege Mastercard Debit Card, which addresses the unique needs of the segment with premium banking services and benefits both inside and out. RCBC branches. This program has won Excellence in Mass Affluent Banking by the RBI Trailblazer Awards.
Another is RCBC’s Christmas in Your Cards promotion, which earned a Platinum award at the 2021 Marcom Awards. It was a holiday campaign designed to turn every debit or prepaid card purchase into a rewarding experience. RCBC used mass personalization on a massive scale, which allowed the bank to segment and deliver content based on their interests, needs and shopping habits.
“Mastercard is pleased to partner with RCBC, an award-winning bank at the forefront of digital banking solutions, to design seamless, intuitive and secure digital banking experiences that meet the everyday needs of consumers,” said Simon Calasanz, Country Manager , Philippines, Mastercard. .
RCBC Debit Mastercard cardholders can stretch their peso further Priceless Promotions, where they can browse a plethora of Mastercard-exclusive regional offers and benefits in travel, dining, sports, entertainment and shopping. They can also take advantage of a rolling schedule of national deals with key merchants, from retail to e-commerce.
All RCBC Debit Mastercard cards will be gradually enabled for Tap & Go payments in the coming years. Tap & Go, or contactless payments, are a fast, convenient and secure way to make everyday purchases, without having to search for cash and wait for change.
Manny Narciso, Executive Vice President of RCBC and Head of Global Transactions Group, said: “This partnership remains essential not only for the card payments industry, but also for the economy, as it will help stimulate spending by consumers”.
Held recently, the celebration dinner brought together senior executives and leaders from Mastercard and RCBC.