The uproar among Disney customers over its recent opposition to Florida’s new “parental rights in education” law has been swift and loud. A recent Golden/TIPP poll found that 57% of Americans “strongly agree” or “somewhat agree” with the bill, but Disney bowed to a minority of activists to oppose it. the legislation. Lost in recent discourse is that Disney’s corporate decision to cave left isn’t episodic, it’s a decade-long corporate trend.
For years we have seen corporations abandon their responsibilities and their customers in favor of their own economic, political and social agendas. Woke corporations and their leaders have taken the easy route of siding with fringe liberal causes to try to force a socialist re-engineering of America. Football, baseball, big tech, Hollywood and corporate America have come together to instill in the American people an absurd agenda that is fundamentally un-American.
For conservatives, this leftward shift in our corporate direction is not only troubling but sometimes compelling. Nearly 60% of conservatives said they had recently purchased from a company that holds a political or social stance at odds with their own values.
Convenience, lifestyle and habits have taken precedence over demanding businesses who share conservative views. The lack of a conservative choice when you look good at Levi’s, or the kids beg for Ben and Jerry’s means you’re buying what you need even if you’re funding companies that have made it clear that they don’t like you or that you don’t like your opinions.
This lack of conservative options is why we are launching Coign. Coign is a credit card for conservatives who want to be heard. Coign offers the same cashback, customer service and perks people expect from their credit card, but every time cardholders swipe their card, a portion of the merchant’s fee is donated to conservative charities for which customers can vote.
With Coign, we’re not trying to displace a product or a company, we’re trying to rewire American commerce to reflect the views and values of Americans who have been forced into the shadows of the public square.
Coign will address two massive issues facing American conservatives. First, the Coign card will unite conservatives to regain market power and project their voices into boardrooms. Second, by dedicating a portion of the transaction to funding conservative charities, Coign clients will bridge the huge corporate-fueled investment gap between activist liberal charities and conservative charities.
For years, corporate America has ignored conservatives because we as consumers are disorganized. Our voices are a jumbled murmur that is never loud enough to reach the boardrooms of American corporations. Imagine the impact we can have if we organize a bullhorn that channels our beliefs through our business.
Empowering conservative voices can only be accomplished if we come together to demand change. To do this, we must join forces and hold the companies we use to account.
A second tool offered by Coign is the power to end the massive charitable donation funding gap. The top ten credit card companies in the United States have donated more than $2 billion to liberal activist charities. Charities like ACORN, Tides Center, CodePink, and the Clinton Foundation have been funded by the conservative trade.
Ten times a week, the Conservatives swipe their card to help the Liberals. Conservative credit card users fund causes that we believe undermine the American Dream, because until now we had no other choice. Coign offers a new choice for curators to positively impact our nation by leveraging our commerce.
With Coign, we hope to rebalance the conversations, decisions, and outcomes that have been so out of whack recently in corporate America. Maybe now we can force companies to see conservative customers as deserving of their respect for our values and beliefs, rather than just trustworthy, ignorant cash cows.
• Rob Collins is the founder of Coign, a credit card for conservatives. He founded the American Action Network and led the Republican National Senate Committee in 2014. He also served as President Trump’s “confirmation Sherpa” for Supreme Court Justice Neil Gorsuch.